Concepedia

Kelly Tian

KT

9

Publications

2.6K

Citations

9

H-Index

2001

Active since

Affiliations

University of South Carolina(Current)

University of Kentucky

Kelly Tian is an author at University of South Carolina specializing in education, prosocial behavior, and social behavior.

Top concepts

Publications per year

2001–2014

9

Publications

9

Consumers' Need for Uniqueness: Scale Development and Validation

Kelly Tian, William O. Bearden, Gary L. Hunter · Journal of Consumer Research · 2001 · 1.7K citations · Full text

Extended Self and Possessions in the Workplace

Kelly Tian, Russell W. Belk · Journal of Consumer Research · 2005 · 307 citations · Full text

The Long‐Term Predictive Validity of the Consumers’ Need for Uniqueness Scale

Kelly Tian, Karyn S. McKenzie · Journal of Consumer Psychology · 2001 · 209 citations

Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories

Craig J. Thompson, Kelly Tian · Journal of Consumer Research · 2008 · 149 citations · Full text

The Use of Western Brands in Asserting Chinese National Identity

Lily C. Dong, Kelly Tian · Journal of Consumer Research · 2009 · 140 citations · Full text

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