Concepedia

Lily C. Dong

LC

4

Publications

227

Citations

4

H-Index

2009

Active since

Affiliations

University of Alaska Fairbanks(Current)

Tsinghua University

Sichuan University

Lily C. Dong is an author at University of Alaska Fairbanks specializing in economics, business, and business strategy.

Top concepts

Publications per year

2009–2020

4

Publications

4

The Use of Western Brands in Asserting Chinese National Identity

Lily C. Dong, Kelly Tian · Journal of Consumer Research · 2009 · 140 citations · Full text

Market entry barriers in China

Yongge Niu, Lily C. Dong, Rong Chen · Journal of Business Research · 2011 · 50 citations

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Firm resources and entry-related advantages: An empirical study in China

Yongge Niu, Cheng Lu Wang, Lily C. Dong · Industrial Marketing Management · 2012 · 25 citations

, , +7

Globalization or Localization: Global Brand Perception in Emerging Markets

Lily C. Dong, Chunling Yu · International Business Research · 2020 · 12 citations · Full text

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