Yongge Niu

Market entry barriers in China

Yongge Niu, Lily C. Dong, Rong Chen · Journal of Business Research · 2011 · 50 citations

Barrier To Entry, Economics, Barriers To Entry +6

Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises

Yongge Niu, Fumin Deng, Andy Wei Hao · Industrial Marketing Management · 2020 · 40 citations

Customer Satisfaction, Entrepreneurial Phenomenon, Supplier Relationship +13

How do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites

Yongge Niu · Journal of Travel & Tourism Marketing · 2015 · 31 citations

Customer Satisfaction, Tourism Management, Online Tourist Communities +20

Firm resources and entry-related advantages: An empirical study in China

Yongge Niu, Cheng Lu Wang, Lily C. Dong · Industrial Marketing Management · 2012 · 25 citations

Economics, Mergers And Acquisitions, Resource-based View +7

Revised Unique Selling Proposition: Scale Development, Validation, and Application

Yongge Niu, Cheng Lu Wang · Journal of Promotion Management · 2016 · 20 citations

Advertising, Sales Management, Interactive Marketing +13