Yongge Niu - Concepedia

Concepedia

Author

Yongge Niu

Sichuan University ORCID

Also Known As

Yongge Niu

35

Publications

247

Citations

9

H-Index

37

Concepts

All Affiliations

Sichuan University University of Alaska Fairbanks University of New Haven

YN

About

Yongge Niu is an author at Sichuan University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	196
2	Management	5	5	132
3	Communication	2	2	47
4	Economics	2	2	75
5	Language Studies	1	1	14

Yongge Niu

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8

Publications

206

Citations

8

H-Index

	Year	Citations
Market entry barriers in China Yongge Niu, Lily C. Dong, Rong Chen Journal of Business Research Barrier To EntryEconomicsBarriers To EntryMarket EntryTrade	2011	50
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises Yongge Niu, Fumin Deng, Andy Wei Hao Industrial Marketing Management Customer SatisfactionEntrepreneurial PhenomenonSupplier RelationshipCollectivistic OrientationManagement	2020	40
How do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites Yongge Niu Journal of Travel & Tourism Marketing Customer SatisfactionTourism ManagementOnline Tourist CommunitiesConsumer ResearchDestination Management	2015	31
Firm resources and entry-related advantages: An empirical study in China Yongge Niu, Cheng Lu Wang, Lily C. Dong Industrial Marketing Management EconomicsMergers And AcquisitionsResource-based ViewFirm PerformanceManagement	2012	25
Revised Unique Selling Proposition: Scale Development, Validation, and Application Yongge Niu, Cheng Lu Wang Journal of Promotion Management AdvertisingSales ManagementInteractive MarketingProfessional SellingConsumer Research	2016	20
More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness Yongge Niu, Zhuzhu Feng, Yixuan Niu Journal of Research in Interactive Marketing Marketing AnalyticsCustomer SatisfactionDigital MarketingConsumer ResearchCommunication	2022	16
Hustle for survival or bustle for revival: Effects of Guanxi orientation and order of entry for China's electronic business ventures Liying Zhou, Yongge Niu, Valerie Lynette Wang, Industrial Marketing Management International ManagementInternational Business StrategyEast Asian StudiesBusinessInternational Entrepreneurship	2020	14
Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity Xianyue Li, Yongge Niu, Jiuping Xu Behavioral Sciences	2023	10

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