Publication | Closed Access

Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises

Customer SatisfactionEntrepreneurial PhenomenonSupplier RelationshipCollectivistic OrientationManagementBusinessEntrepreneurship ResearchBusiness StrategyEntrepreneurshipStrategic ManagementE-commerce EnterprisesBusiness-to-business MarketMarketingPurchasingMarketing StrategySwift Guanxi