Concepedia

Chunling Yu

CY

12

Publications

1.7K

Citations

11

H-Index

2008

Active since

Affiliations

Tsinghua University(Current)

University of West Georgia

Kyoto University

Nanjing University of Aeronautics and Astronautics

Ningbo University

Chunling Yu is an author at Tsinghua University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEngineeringBrand EquityBrand AwarenessConsumer BehaviorBrandingEconomics

Publications per year

2008–2022

12

Publications

12

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Xia Wang, Chunling Yu, Yujie Wei · Journal of Interactive Marketing · 2012 · 1K citations

Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace

Chunling Yu, Mike Bastin · Journal of Brand Management · 2010 · 200 citations

Economics, Impulse Buying Behavior, Behavioral Decision Making +10

A Perspective on Using Machine Learning in 3D Bioprinting

Chunling Yu, Jingchao Jiang · International Journal of Bioprinting · 2020 · 199 citations · Full text

Engineering, Machine Learning, Machine Learning Tool +16

Global brand equity model: combining customer‐based with product‐market outcome approaches

Haizhong Wang, Yujie Wei, Chunling Yu · Journal of Product & Brand Management · 2008 · 107 citations

Brand Equity, International Marketing, Management +15

What Influences Adoption of Green Award Criteria in a Public Contract? An Empirical Analysis of 2018 European Public Procurement Contract Award Notices

Chunling Yu, Toru Morotomi, Haiping Yu · Sustainability · 2020 · 45 citations · Full text

Green Award Criteria, Law, Environmental Economics +17

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