Concepedia

Mike Bastin

MB

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Publications

2

Citations

239

H-Index

2

Active since

2010

Affiliations

Tsinghua University(Current)

Mike Bastin is an author at Tsinghua University specializing in strategic marketing, reaction time paradigms, and psychology.

Publications per year

2010–2012

2

Publications

2

Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace

Chunling Yu, Mike Bastin · Journal of Brand Management · 2010 · 202 citations

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Beyond Reaction Times: Incorporating Mouse-Tracking Measures into the Implicit Association Test to Examine its Underlying Process

YU Zong-huo, Fei Wang, Dengfeng Wang et al. · Social Cognition · 2012 · 37 citations

, , +8

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