Concepedia

Gary L. Hunter

GL

Statistics

Publications

17

Citations

2.7K

H-Index

16

Active since

2001

Affiliations

Illinois State University(Current)

Rollins College

East Carolina University

Gary L. Hunter is an author at Illinois State University specializing in marketing, business, and marketing management.

Publications per year

2001–2019

17

Publications

17

Consumers' Need for Uniqueness: Scale Development and Validation

Kelly Tian, William O. Bearden, Gary L. Hunter · Journal of Consumer Research · 2001 · 1.7K citations · Full text

Business, Marketing, Psychology +16

The internet, information and empowerment

Tina Harrison, Kathryn Waite, Gary L. Hunter · European Journal of Marketing · 2006 · 156 citations

Public Affairs, Information Systems, Aging Policy +16

The role of anticipated emotion, desire, and intention in the relationship between image and shopping center visits

Gary L. Hunter · International Journal of Retail & Distribution Management · 2006 · 133 citations

Business, Marketing, Psychology +9

The impact of loyalty with e‐CRM software and e‐services

Steven A. Taylor, Gary L. Hunter · International Journal of Service Industry Management · 2002 · 102 citations

Management, Marketing, Marketing Management +14

Understanding (customer‐based) brand equity in financial services

Steven A. Taylor, Gary L. Hunter, Deborah L. Lindberg · Journal of Services Marketing · 2007 · 101 citations

Business, Marketing, Marketing Management +11

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