Concepedia

Tina Harrison

TH

23

Publications

1.1K

Citations

18

H-Index

1994

Active since

Affiliations

University of Edinburgh(Current)

Heriot-Watt University

Tina Harrison is an author at University of Edinburgh specializing in marketing, management, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionFinanceInteractive MarketingConsumer BehaviorCommunicationUser Experience

Publications per year

1994–2022

23

Publications

23

The internet, information and empowerment

Tina Harrison, Kathryn Waite, Gary L. Hunter · European Journal of Marketing · 2006 · 155 citations

Digital Society, Internet Science, E-services +19

Mapping Customer Segments for Personal Financial Services

Tina Harrison · International Journal of Bank Marketing · 1994 · 146 citations

Customer Satisfaction, Consumer Uncertainty, Business Intelligence +17

Consumer expectations of online information provided by bank websites

Kathryn Waite, Tina Harrison · Journal of Financial Services Marketing · 2002 · 108 citations

Online Customer Behavior, Information Behavior, Consumer Expectations +5

Customer retention in the insurance industry: Using survival analysis to predict cross-selling opportunities

Tina Harrison, Jake Ansell · Journal of Financial Services Marketing · 2002 · 64 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +10

Identifying cross‐selling opportunities, using lifestyle segmentation and survival analysis

Jake Ansell, Tina Harrison · Marketing Intelligence & Planning · 2007 · 60 citations

Marketing Analytics, Consumer Decision Making, Lifestage Segmentation +13

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