Concepedia

Peter L. Wright

PL

Statistics

Publications

23

Citations

1.5K

H-Index

18

Active since

1969

Affiliations

University of Illinois System(Current)

Whipps Cross University Hospital

Oklahoma State University Oklahoma City

University of Bradford

University of Florida

Peter L. Wright is an author at University of Illinois System specializing in marketing, business, and marketing management.

Publications per year

1969–2004

23

Publications

23

The Cognitive Processes Mediating Acceptance of Advertising

Peter L. Wright · Journal of Marketing Research · 1973 · 398 citations

Business, Marketing, Psychology +15

Research in Consumer Behavior

Peter L. Wright, Jagdish N. Sheth, Elizabeth C. Hirschman et al. · Journal of Marketing Research · 1994 · 202 citations

Business, Marketing, Marketing Management +11

The Cognitive Processes Mediating Acceptance of Advertising

Peter L. Wright · Journal of Marketing Research · 1973 · 151 citations

Business, Marketing, Psychology +15

Analyzing Media Effects on Advertising Responses

Peter L. Wright · Public Opinion Quarterly · 1974 · 141 citations

Social Sciences, Communication, Marketing +16

Leadership in the context of culture

Amany I. Shahin, Peter L. Wright · Leadership & Organization Development Journal · 2004 · 129 citations

Management, Business Administration, Leadership +15

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