Sylvia Bräsel

Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment

Sylvia Bräsel, James Gips · Journal of Consumer Psychology · 2013 · 366 citations

Social Sciences, Psychology, Social Psychology +13

Media Multitasking Behavior: Concurrent Television and Computer Usage

Sylvia Bräsel, James Gips · Cyberpsychology Behavior and Social Networking · 2011 · 279 citations · Full text

Social Sciences, Communication, Psychology +17

Color Saturation Increases Perceived Product Size

Henrik Hagtvedt, Sylvia Bräsel · Journal of Consumer Research · 2017 · 186 citations

Medicine, Design, Marketing +17

Components of visual perception in marketing contexts: a conceptual framework and review

Kevin L. Sample, Henrik Hagtvedt, Sylvia Bräsel · Journal of the Academy of Marketing Science · 2019 · 146 citations · Full text

Business, Marketing, Marketing Management +14

Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness

Henrik Hagtvedt, Sylvia Bräsel · Journal of Marketing Research · 2015 · 141 citations

Medicine, Marketing, Psychology +15