Mike Reid - Concepedia

Author

Mike Reid

Also Known As

Gregor Reid, Joseph Erwin, M J Reid, M. J. Reid, M. Reid, Ma Novak, Michael J Reid, Michael J. Reid, Michael Reid, Mike J.A. Reid

207

Publications

4.2K

Citations

H-Index

188

Concepts

All Affiliations

RMIT University Monash University Simon Fraser University Deakin University Burnet Institute

About

Mike Reid is an author at RMIT University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	959
2	Engineering	8	8	222
3	Education	3	3	114
4	Health Sciences	3	3	109
5	Arts	1	1	56

Mike Reid

Publications

3.3K

Citations

H-Index

Page 1

	Year	Citations
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION Mike Reid, Sandra Luxton, Felix Mavondo Journal of Advertising	2005	279
Incorporate Indigenous perspectives for impactful research and effective management Natalie C. Ban, Alejandro Frid, Mike Reid, Nature Ecology & Evolution Incorporate Indigenous PerspectivesIndigenous HeritageIndigenous Knowledge SystemsManagementIndigenous Studies	2018	249
Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations Megan S. C. Lim, Annika Molenaar, Linda Brennan, Journal of Medical Internet Research	2022	225
Integrated Marketing Communication Capability and Brand Performance Sandra Luxton, Mike Reid, Felix Mavondo Journal of Advertising MarketingCustomer SatisfactionImc CapabilityManagementBusiness	2014	217
What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram Karen Klassen, Emily S Borleis, Linda Brennan, Journal of Medical Internet Research	2018	199
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES Mike Reid Journal of Advertising Customer SatisfactionContinuous AuditingDigital MarketingCommunicationAuditing	2005	165
Intramuscular wire electromyography of the subscapularis M. P. Kadaba, Andrew J. Cole, Mary E. Wootten, Journal of Orthopaedic Research®	1992	153
Consumer Innovativeness Influence on Really New Product Adoption Chih‐Wei Chao, Mike Reid, Felix Mavondo Australasian Marketing Journal (AMJ) Innovation AdoptionDigital MarketingConsumer ResearchBrand StrategyTechnology Adoption	2012	89
IMC–performance relationship: further insight and evidence from the Australian marketplace Mike Reid International Journal of Advertising Customer SatisfactionPerformance MeasurementIntegrated Marketing CommunicationsManagementMarketing Communication	2003	86
Building Strong Brands Through the Management of Integrated Marketing Communications Mike Reid International Journal of Wine Marketing Customer SatisfactionBrand StrategyManagementMarketing CommunicationBuilding Strong Brands	2002	83

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