Mike Reid

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Mike Reid, Sandra Luxton, Felix Mavondo · Journal of Advertising · 2005 · 279 citations

Incorporate Indigenous perspectives for impactful research and effective management

Natalie C. Ban, Alejandro Frid, Mike Reid et al. · Nature Ecology & Evolution · 2018 · 249 citations

Incorporate Indigenous Perspectives, Indigenous Heritage, Indigenous Knowledge Systems +8

Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations

Megan S. C. Lim, Annika Molenaar, Linda Brennan et al. · Journal of Medical Internet Research · 2022 · 225 citations · Full text

Integrated Marketing Communication Capability and Brand Performance

Sandra Luxton, Mike Reid, Felix Mavondo · Journal of Advertising · 2014 · 217 citations

Marketing, Customer Satisfaction, Imc Capability +14

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

Karen Klassen, Emily S Borleis, Linda Brennan et al. · Journal of Medical Internet Research · 2018 · 199 citations · Full text