Concepedia

Sandra Luxton

SL

Statistics

Publications

11

Citations

895

H-Index

10

Active since

1997

Affiliations

Swinburne University of Technology(Current)

Monash University

Sandra Luxton is an author at Swinburne University of Technology specializing in marketing, marketing management, and business.

Publications per year

1997–2024

11

Publications

11

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Mike Reid, Sandra Luxton, Felix Mavondo · Journal of Advertising · 2005 · 279 citations

Business, Marketing, Marketing Management +7

Integrated Marketing Communication Capability and Brand Performance

Sandra Luxton, Mike Reid, Felix Mavondo · Journal of Advertising · 2014 · 225 citations

Business, Marketing, Marketing Management +17

MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past

Michaël Beverland, Sandra Luxton · Journal of Advertising · 2005 · 175 citations

Business, Marketing, Marketing Management +16

IMC capability: antecedents and implications for brand performance

Sandra Luxton, Mike Reid, Felix Mavondo · European Journal of Marketing · 2017 · 77 citations

Management, Marketing, Marketing Management +17

Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sean Sands, Carla Ferraro, Sandra Luxton · The International Review of Retail Distribution and Consumer Research · 2010 · 32 citations

Business, Marketing, Retail Management +17

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