Linda Brennan

Fear, guilt, and shame appeals in social marketing

Linda Brennan, Wayne Binney · Journal of Business Research · 2009 · 363 citations

Social Sciences, Marketing, Social Psychology +12

A consumer definition of eco-friendly packaging

Anh Thu Nguyen, Lukas Parker, Linda Brennan et al. · Journal of Cleaner Production · 2019 · 319 citations

Agriculture, Food Science, Marketing +13

Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations

Megan S. C. Lim, Annika Molenaar, Linda Brennan et al. · Journal of Medical Internet Research · 2022 · 266 citations · Full text

Social Sciences, Communication, Health Promotion +16

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

Karen Klassen, Emily S Borleis, Linda Brennan et al. · Journal of Medical Internet Research · 2018 · 207 citations · Full text

Social Sciences, Health Promotion, Marketing +16

Social marketing’s consumer myopia

Linda Brennan, Josephine Previte, Marie‐Louise Fry · Journal of Social Marketing · 2016 · 133 citations

Social Sciences, Marketing, Marketing Management +14