Personality Variables

Personality Variables is a segmentation variable that categorizes individuals based on enduring psychological traits, such as values, attitudes, interests, and behavioral tendencies, distinguishing them within consumer markets according to intrinsic motivational drivers rather than demographic or geographic attributes.

3.5K

Publications

271K

Citations

8.9K

Authors

2.5K

Institutions

Publications per year

2017–2026

576

Authors

8.9K

  1. AF
    Adrian Furnham

    University College London, United Kingdom

    21 publications · 2.5K citations

    15

    h-index

  2. PT
    Peter Tyrer

    Imperial College London, United Kingdom

    13 publications · 878 citations

    13

    h-index

  3. HJ
    H. J. Eysenck

    University of London, United Kingdom

    12 publications · 1.3K citations

    12

    h-index

  4. RB
    Raymond B. Cattell

    University of Illinois Urbana-Champaign, United States

    12 publications · 1.8K citations

    11

    h-index

  5. LJ
    Leslie J. Francis

    University of Warwick, United Kingdom

    10 publications · 174 citations

    10

    h-index

1–5 of 8.9K

Venues

  1. Journal of Personality and Social Psychology

    68 publications · 13.8K citations

    51

    h-index

  2. Journal of Personality

    75 publications · 10.7K citations

    47

    h-index

  3. Personality and Individual Differences

    81 publications · 6.4K citations

    44

    h-index

  4. European Journal of Personality

    73 publications · 5.9K citations

    40

    h-index

  5. Journal of Applied Psychology

    36 publications · 7.2K citations

    28

    h-index

1–5