Personality Variables
Personality Variables is a segmentation variable that categorizes individuals based on enduring psychological traits, such as values, attitudes, interests, and behavioral tendencies, distinguishing them within consumer markets according to intrinsic motivational drivers rather than demographic or geographic attributes.
3.5K
Publications
271K
Citations
8.9K
Authors
2.5K
Institutions
Publications per year
2017–2026
576
Parents
3.5K
1–5 of 3.5K
8.9K
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University of Illinois Urbana-Champaign, United States
12 publications · 1.8K citations
11
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10
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1–5 of 8.9K
2.5K

Western University
London, Canada
29 h-index
89 publications
6.1K citations
University College London
London, United Kingdom
24 h-index
62 publications
6.4K citations
University of Illinois Urbana-Champaign
Urbana, United States
23 h-index
38 publications
5.1K citations
University of Michigan
Ann Arbor, United States
23 h-index
48 publications
2.9K citations

University of Amsterdam
Amsterdam, The Netherlands
23 h-index
35 publications
3.3K citations
The University of Texas at Austin
Austin, United States
23 h-index
48 publications
3.6K citations
University of Pittsburgh
Pittsburgh, United States
22 h-index
42 publications
4.3K citations

University of British Columbia
Vancouver, Canada
22 h-index
52 publications
6K citations
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68 publications · 13.8K citations
51
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75 publications · 10.7K citations
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81 publications · 6.4K citations
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73 publications · 5.9K citations
40
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36 publications · 7.2K citations
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