Behavioral Variables

Behavioral Variables is a segmentation variable that classifies consumers based on their knowledge of, attitude toward, use of, or response to a product or service.

999

Publications

68.3K

Citations

3.3K

Authors

1.2K

Institutions

Publications per year

2017–2026

274

Authors

3.3K

  1. CA
    Cosme Alvarado‐Esquivel

    Universidad Juárez del Estado de Durango, Mexico

    5 publications · 77 citations

    5

    h-index

  2. JG
    James G. Murphy

    University of Memphis, United States

    4 publications · 441 citations

    4

    h-index

  3. RP
    Richard P. Runyon

    Post University, United States

    4 publications · 541 citations

    4

    h-index

  4. MD
    Mark D. Griffiths

    Nottingham Trent University, United Kingdom

    4 publications · 402 citations

    4

    h-index

  5. KL
    Kathleen Lynne Lane

    Vanderbilt University, United States

    3 publications · 140 citations

    3

    h-index

1–5 of 3.3K

Venues

  1. PubMed

    Repository · 42 publications · 1.8K citations

    23

    h-index

  2. Frontiers in Psychology

    9 publications · 413 citations

    11

    h-index

  3. PLoS ONE

    9 publications · 641 citations

    9

    h-index

  4. 9

    h-index

  5. Child Development

    9 publications · 586 citations

    9

    h-index

1–5