Income Segmentation

Income Segmentation is a demographic segmentation variable that categorizes consumer markets based on individuals' or households' income levels to differentiate purchasing behavior and consumption patterns within broader socioeconomic groupings.

32

Publications

1.3K

Citations

48

Authors

33

Institutions

Publications per year

2017–2026

5

Variants

Income-based Segmentation

Authors

48

  1. JW
    John W. Slocum

    Southern Methodist University, United States

    2 publications · 154 citations

    2

    h-index

  2. CR
    Chester R. Wasson

    Northern Illinois University, United States

    2 publications · 28 citations

    2

    h-index

  3. CM
    Charles M. Schaninger

    University at Albany, State University of New York, United States

    2 publications · 95 citations

    2

    h-index

  4. HL
    H. Lee Mathews

    Pennsylvania State University, United States

    2 publications · 154 citations

    2

    h-index

  5. HD
    Henryk Domański

    Polish Academy of Sciences, Poland

    2 publications · 24 citations

    2

    h-index

1–5 of 48

Venues

  1. Journal of Marketing

    JM · 5 publications · 203 citations

    5

    h-index

  2. SSRN Electronic Journal

    Repository · 3 publications · 66 citations

    3

    h-index

  3. Journal of Marketing Research

    2 publications · 95 citations

    2

    h-index

  4. Sustainability

    2 publications · 28 citations

    2

    h-index

  5. University of Zagreb University Computing Centre (SRCE)

    Repository · 1 publications · 24 citations

    1

    h-index

1–5