Attitudinal Variables

Attitudinal Variables is a segmentation variable that categorizes consumers based on their underlying psychological orientations, including beliefs, feelings, and behavioral intentions toward products, brands, or consumption activities, thereby distinguishing them from demographic, geographic, or behavioral variables by focusing on internal dispositions influencing choice behavior.

1.6K

Publications

110.1K

Citations

3.7K

Authors

1.4K

Institutions

Publications per year

2017–2026

293

Variants

Attitudinal Segmentation Variables

Authors

3.7K

  1. JJ
    James Jaccard

    University at Albany, State University of New York, United States

    5 publications · 376 citations

    5

    h-index

  2. IY
    Ivan Y. Sun

    University of Delaware, United States

    5 publications · 125 citations

    5

    h-index

  3. DC
    Doris C. Chu

    Arkansas State University, United States

    4 publications · 98 citations

    4

    h-index

  4. RC
    R. C. Gardner

    Western University, Canada

    4 publications · 275 citations

    4

    h-index

  5. MF
    Martin Fishbein

    University of Pennsylvania, United States

    4 publications · 2.5K citations

    4

    h-index

1–5 of 3.7K

Venues

  1. PubMed

    Repository · 26 publications · 973 citations

    19

    h-index

  2. Journal of Applied Social Psychology

    22 publications · 1.2K citations

    17

    h-index

  3. 16

    h-index

  4. Psychological Reports

    14 publications · 432 citations

    13

    h-index

  5. Journal of Marketing Research

    12 publications · 930 citations

    12

    h-index

1–5