Concepedia

Segmented Consumer Analysis

Segmented Consumer Analysis is a methodological framework within consumer acceptance testing that classifies consumers into distinct subgroups based on shared characteristics to systematically evaluate differential patterns of product or service acceptance.

175

Publications

10.6K

Citations

394

Authors

228

Institutions

Publications per year

2017–2026

47

Parents

Publications

175

A structural equation model of latent segmentation and product choice for cross-sectional revealed preference choice data

Joffre Swait́ · Journal of Retailing and Consumer Services · 1994 · 485 citations

, , +17

“Green” segmentation: an application to the Portuguese consumer market

Arminda Paço, Mário Raposo · Marketing Intelligence & Planning · 2009 · 336 citations

, , +17

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin · Journal of Marketing Research · 1992 · 323 citations

, , +13

Identifying the green consumer: A segmentation study

Arminda Paço, Mário Raposo, Walter Leal Filho · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 302 citations · Full text

, , +13

Consumer segmentation within the sharing economy: The case of Airbnb

Christoph Lutz, Gemma Newlands · Journal of Business Research · 2018 · 297 citations · Full text

, , +12

1–5 of 175

Authors

394

  1. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    6 publications · 848 citations

    6

    h-index

  2. WA
    Wagner A. Kamakura

    Rice University, United States

    6 publications · 425 citations

    6

    h-index

  3. HM
    Howard Moskowitz

    Jacobs Institute, United States

    4 publications · 136 citations

    4

    h-index

  4. KM
    Klaus Menrad

    Weihenstephan-Triesdorf University of Applied Sciences, Germany

    4 publications · 146 citations

    4

    h-index

  5. MW
    Michel Wedel

    University of Groningen, Netherlands

    4 publications · 242 citations

    4

    h-index

1–5 of 394

Institutions

228

  1. University of Groningen

    Groningen, The Netherlands

    4 h-index

    5 publications

    293 citations

  2. The University of Texas at Austin

    Austin, United States

    4 h-index

    5 publications

    265 citations

  3. Jacobs Institute

    Buffalo, United States

    4 h-index

    8 publications

    272 citations

  4. University of California, Los Angeles

    Los Angeles, United States

    4 h-index

    5 publications

    918 citations

  5. Weihenstephan-Triesdorf University of Applied Sciences

    Freising, Germany

    4 h-index

    9 publications

    395 citations

  6. Kansas State University

    Manhattan, United States

    3 h-index

    4 publications

    89 citations

  7. Wageningen University & Research

    Wageningen, The Netherlands

    3 h-index

    9 publications

    667 citations

  8. Virginia Tech

    Blacksburg, United States

    3 h-index

    4 publications

    163 citations

1–8 of 228

Venues

  1. Journal of Marketing Research

    22 publications · 1.9K citations

    22

    h-index

  2. Food Quality and Preference

    12 publications · 664 citations

    12

    h-index

  3. International Journal of Bank Marketing

    5 publications · 202 citations

    5

    h-index

  4. Psychology and Marketing

    4 publications · 364 citations

    4

    h-index

  5. International Journal of Research in Marketing

    IJRM · 4 publications · 179 citations

    4

    h-index

1–5