Concepedia

Klaus Menrad

KM

Statistics

Publications

52

Citations

3.7K

H-Index

30

Active since

2002

Affiliations

Weihenstephan-Triesdorf University of Applied Sciences(Current)

Technical University of Munich

Stadtwerke Straubing (Germany)

Klaus Menrad is an author at Weihenstephan-Triesdorf University of Applied Sciences specializing in marketing, engineering, and consumer research.

Top concepts

MarketingEngineeringManagementConsumer ResearchBusinessConsumer BehaviorEconomicsEnergy PolicyConsumer ChoiceAgricultural Economics

Publications per year

2002–2024

52

Publications

52

Market and marketing of functional food in Europe

Klaus Menrad · Journal of Food Engineering · 2002 · 774 citations

Food Marketing, Novel Food, Food Systems +4

Why people use herbal medicine: insights from a focus-group study in Germany

Alexandra N. Welz, Agnes Emberger‐Klein, Klaus Menrad · BMC Complementary and Alternative Medicine · 2018 · 433 citations · Full text

Innovations in the food industry in Germany

Klaus Menrad · Research Policy · 2004 · 174 citations

Novel Food, Food Innovation, Food Systems +8

Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?

Katharina Langer, Thomas Decker, Klaus Menrad · Renewable Energy · 2017 · 151 citations

Public Policy, Wind Energy Projects, Engineering +14

New case studies on the coexistence of GM and non-GM crops in European agriculture

Antoine Messéan, Frédérique Angevin, Manuel Gómez‐Barbero et al. · 2006 · 147 citations · Full text

Gm Crop, Sustainable Agriculture, Crop Protection +8

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