Concepedia

Steve W. Edison

SW

4

Publications

418

Citations

4

H-Index

2003

Active since

Affiliations

University of Arkansas at Little Rock(Current)

Steve W. Edison is an author at University of Arkansas at Little Rock specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementUser ExperienceConsumer ResearchCustomer SatisfactionTourismTechnologyHospitalityArts Marketing

Publications per year

2003–2012

4

Publications

4

Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

Steve W. Edison, Gary L. Geissler · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 214 citations · Full text

Customer Satisfaction, General Technology, Technology Acceptance Model +10

Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications

Gary L. Geissler, Steve W. Edison · Journal of Marketing Communications · 2005 · 109 citations

New Technologies, Consumer Uncertainty, Digital Marketing +21

Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study

Gary L. Geissler, Conway T. Rucks, Steve W. Edison · Journal of Hospitality & Leisure Marketing · 2006 · 65 citations

Exploratory Study, Customer Satisfaction, Service Convenience +18

Improving Students' Critical Thinking, Creativity, and Communication Skills.

Gary L. Geissler, Steve W. Edison, Jane P. Wayland · 2012 · 30 citations

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