Concepedia

Gary L. Geissler

GL

Statistics

Publications

12

Citations

1.1K

H-Index

11

Active since

1994

Affiliations

University of Arkansas at Little Rock(Current)

University of Georgia

Gary L. Geissler is an author at University of Arkansas at Little Rock specializing in marketing, management, and user experience.

Top concepts

MarketingManagementUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessConsumer BehaviorCommunicationMarketing Communication

Publications per year

1994–2012

12

Publications

12

The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

Gary L. Geissler, George M. Zinkhan, Richard T. Watson · Journal of Advertising · 2006 · 236 citations

Customer Satisfaction, Consumer Attention, Behavioral Decision Making +21

Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

Steve W. Edison, Gary L. Geissler · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 214 citations · Full text

Customer Satisfaction, General Technology, Technology Acceptance Model +10

Web Home Page Complexity and Communication Effectiveness

Gary L. Geissler, George M. Zinkhan, Richard T. Watson · Journal of the Association for Information Systems · 2001 · 140 citations · Full text

Customer Satisfaction, Engineering, Consumer Research +24

Building customer relationships online: the Web site designers’ perspective

Gary L. Geissler · Journal of Consumer Marketing · 2001 · 112 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications

Gary L. Geissler, Steve W. Edison · Journal of Marketing Communications · 2005 · 109 citations

New Technologies, Consumer Uncertainty, Digital Marketing +21

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