Mehdi Taghian

An empirical study on the influence of environmental labels on consumers

Clare D’Souza, Mehdi Taghian, Peter Lamb · Corporate Communications An International Journal · 2006 · 518 citations · Full text

Business, Marketing, Marketing Management +17

Green decisions: demographics and consumer understanding of environmental labels

Clare D’Souza, Mehdi Taghian, Peter Lamb et al. · International Journal of Consumer Studies · 2006 · 504 citations

Business, Marketing, Consumer Behavior +8

Green products and corporate strategy: an empirical investigation

Clare D’Souza, Mehdi Taghian, Peter Lamb et al. · Society and Business Review · 2006 · 339 citations

Business, Marketing, Marketing Management +17

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

Clare D’Souza, Mehdi Taghian, Rajiv Khosla · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 288 citations · Full text

Natural Resources, Environmental Social Science, Environmental Attitudes +13

Green advertising effects on attitude and choice of advertising themes

Clare D’Souza, Mehdi Taghian · Asia Pacific Journal of Marketing and Logistics · 2005 · 236 citations

Business, Marketing, Marketing Management +17