Concepedia

Samuel Wight

SW

3

Publications

133

Citations

3

H-Index

2009

Active since

Affiliations

University of South Australia(Current)

Samuel Wight is an author at University of South Australia specializing in brand management, consumer research, and management.

Top concepts

Publications per year

2009–2017

3

Publications

3

Brand awareness: revisiting an old metric for a new world

Jenni Romaniuk, Samuel Wight, Margaret Faulkner · Journal of Product & Brand Management · 2017 · 82 citations

, , +19

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight · International Journal of Market Research · 2009 · 30 citations

, , +20

The stability and sales contribution of heavy‐buying households

Jenni Romaniuk, Samuel Wight · Journal of Consumer Behaviour · 2014 · 21 citations · Full text

, , +20

Rows per page

1–3 of 3