Samuel Wight - Concepedia

Author

Samuel Wight

Also Known As

Samuel Wight

Publications

138

Citations

H-Index

Concepts

All Affiliations

Samuel Wight is an author at University of South Australia specializing in brand management, consumer research, and management.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	133
2	Business	2	2	103
3	Behavioral Sciences	1	1	30
4	Communication	1	1	30
5	Culture	1	1	82

Samuel Wight

Publications

133

Citations

H-Index

Page 1

	Year	Citations
Brand awareness: revisiting an old metric for a new world Jenni Romaniuk, Samuel Wight, Margaret Faulkner Journal of Product & Brand Management Consumer UncertaintyInternational MarketingConsumer ResearchBrand StrategyBrand Loyalty	2017	82
The Influences of Brand Usage on Response to Advertising Awareness Measures Jenni Romaniuk, Samuel Wight International Journal of Market Research Customer SatisfactionTargeted AdvertisingConsumer ResearchBrand UsageSocial Influence	2009	30
The stability and sales contribution of heavy‐buying households Jenni Romaniuk, Samuel Wight Journal of Consumer Behaviour Consumer EconomicsConsumer UncertaintyConsumer StudySales ContributionConsumer Research	2014	21

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