Concepedia
Statistics
Publications
16
Citations
658
H-Index
14
Active since
2004
Affiliations
University of South Australia(Current)
Peking University
The University of Melbourne
Tsinghua University
Monash University
Song Yang is an author at University of South Australia specializing in marketing, business, and consumer behavior.
Publications per year
2004–2022
A multi-project model of key factors affecting organizational benefits from enterprise systems
Peter B. Seddon, Cheryl Calvert, Song Yang · MIS Quarterly · 2010 · 261 citations
Business, Information Systems, Management Information Systems +8
Building a unique brand identity: measuring the relative ownership potential of brand identity element types
Ella Ward, Song Yang, Jenni Romaniuk et al. · Journal of Brand Management · 2020 · 67 citations
Business, Marketing, Marketing Management +12
Customer satisfaction theory applied in the housing industry: An empirical study of low-priced housing in beijing
Song Yang, Yan Zhu · Tsinghua Science & Technology · 2006 · 49 citations
Social Sciences, Urban Policy, Urban Studies +13
Mao Meets the Market
Song Yang, Bruce W. Stening · Management International Review · 2013 · 37 citations
Social Sciences, Economics, Globalization +2
Mind the gap: Understanding the gap between intentions and behaviour in the charity context
Cathy Nguyen, Margaret Faulkner, Song Yang et al. · Journal of Business Research · 2022 · 36 citations
Social Sciences, Communication, Social Psychology +12
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