Zhao Ping

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Shiyang Gong, Juanjuan Zhang, Zhao Ping et al. · Journal of Marketing Research · 2017 · 146 citations

Tv Industry, Entertainment Marketing, Social Medium Monitoring +29

Is money really the root of all evil? The impact of priming money on consumer choice

Luqiong Tong, Yuhuang Zheng, Zhao Ping · Marketing Letters · 2013 · 41 citations

Public Policy, Economics, Consumer Economics +6

From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study

Jianping Huang, Zhao Ping, Xiaoang Wan · Journal of Business Research · 2020 · 38 citations

Cognitive Science, Combined Virtual Reality, Cognitive Dynamics +13

Is it simply a matter of managerial competence? Interpreting Chinese executives’ perceptions of crisis management

Xi Liu, Chang Zhuo, Zhao Ping · Public Relations Review · 2009 · 18 citations

Managerial Aspect, Organizational Communication, Managerial Competence +8

Environmental marketing strategy effects on market-based assets

Defeng Yang, Zhao Ping, Runping Lou et al. · Total Quality Management & Business Excellence · 2013 · 13 citations

Environmental Performance, Green Marketing, Relational Assets +17