Concepedia

Juanjuan Zhang

JZ

20

Publications

2.5K

Citations

17

H-Index

2005

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Tianjin University of Technology

Cornell University

University of California, Berkeley

Juanjuan Zhang is an author at Massachusetts Institute of Technology specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementMarket DesignConsumer ChoiceBehavioral EconomicsEconomicsDecision ScienceConsumer ResearchEconomic Analysis

Publications per year

2005–2021

20

Publications

20

Rational Herding in Microloan Markets

Juanjuan Zhang, Peng Liu · Management Science · 2012 · 871 citations

Economics, Market Failure, Financial Economics +12

Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

Teck‐Hua Ho, Juanjuan Zhang · Management Science · 2008 · 345 citations

Laboratory Experiment, Market Design, Pricing +19

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Juanjuan Zhang · Marketing Science · 2009 · 273 citations

Engineering, Behavioral Decision Making, Consumer Research +21

The Perils of Behavior-Based Personalization

Juanjuan Zhang · Marketing Science · 2010 · 190 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Shiyang Gong, Juanjuan Zhang, Zhao Ping et al. · Journal of Marketing Research · 2017 · 146 citations

Tv Industry, Entertainment Marketing, Social Medium Monitoring +29

Rows per page

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