Defeng Yang

Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective

Defeng Yang, Aric Xu Wang, Kevin Zheng Zhou et al. · Journal of Business Ethics · 2018 · 326 citations

Managerial Cognition Perspective, Corporate Strategy, Eco-innovation +11

Going green: How different advertising appeals impact green consumption behavior

Defeng Yang, Yue Lu, Wenting Zhu et al. · Journal of Business Research · 2015 · 273 citations

Marketing, Public Policy, Consumer Decision Making +13

Proactive environmental strategy, innovation capability, and stakeholder integration capability: A mediation analysis

Defeng Yang, Wei Jiang, Weihong Zhao · Business Strategy and the Environment · 2019 · 104 citations

Environmental Performance, Eco-innovation, Sustainable Development +22

Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management

Defeng Yang, Shibin Sheng, Shuilong Wu et al. · Journal of Business Research · 2018 · 71 citations

International Management, Partner Opportunism, Supplier Relationship +11

The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty

Defeng Yang, Xinxin Wang · Frontiers of Business Research in China · 2010 · 45 citations · Full text

Brand Equity, 2-Tier Store Brands, Management +10