Weihong Zhao

An Empirical Study on the Integrated Framework of e-CRM in Online Shopping

Changsu Kim, Weihong Zhao, Kyung Yang · Journal of Electronic Commerce in Organizations · 2008 · 170 citations

Business, Marketing, Marketing Management +17

Proactive environmental strategy, innovation capability, and stakeholder integration capability: A mediation analysis

Defeng Yang, Wei Jiang, Weihong Zhao · Business Strategy and the Environment · 2019 · 108 citations

Management, Strategic Management, Strategy +13

The impact of business networks on dynamic capabilities and product innovation: The moderating role of strategic orientation

Wei Jiang, Felix Mavondo, Weihong Zhao · Asia Pacific Journal of Management · 2019 · 81 citations

Management, Strategic Management, Strategy +12

Advertising persuasion in China: Using Mandarin or Cantonese?

Shi‐Xiong Liu, Xiaoshan Wen, Lina Wei et al. · Journal of Business Research · 2013 · 40 citations

Business, Communication, Marketing +12

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Weihong Zhao, Ru Sun, Nakaya Kakuda · Journal of Business Research · 2017 · 27 citations

Business, Strategic Management, Strategy +14