Statistics
Publications
1
Citations
40
H-Index
1
Active since
2013
Affiliations
Shenzhen University(Current)
Lina Wei is an author at Shenzhen University specializing in international advertising, advertising psychology, and advertising strategy.
Publications per year
2013–2013
1
1
Advertising persuasion in China: Using Mandarin or Cantonese?
Shi‐Xiong Liu, Xiaoshan Wen, Lina Wei et al. · Journal of Business Research · 2013 · 40 citations
Business, Communication, Marketing +12
1–1 of 1