Statistics
Publications
1
Citations
40
H-Index
1
Active since
2013
Affiliations
Shenzhen University(Current)
Xiaoshan Wen is an author at Shenzhen University specializing in advertising audiences, international advertising, and advertising language.
Publications per year
2013–2013
1
1
Advertising persuasion in China: Using Mandarin or Cantonese?
Shi‐Xiong Liu, Xiaoshan Wen, Lina Wei et al. · Journal of Business Research · 2013 · 40 citations
Business, Communication, Marketing +12
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