Concepedia

Nakaya Kakuda

NK

Statistics

Publications

2

Citations

39

H-Index

2

Active since

2017

Affiliations

Guangdong University Of Finances and Economics(Current)

Nakaya Kakuda is an author at Guangdong University Of Finances and Economics specializing in strategy, brand equity, and interfirm cooperation.

ORCID

Publications per year

2017–2021

2

Publications

2

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Weihong Zhao, Ru Sun, Nakaya Kakuda · Journal of Business Research · 2017 · 27 citations

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To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

Yue Lu, Zhanqing Wang, Defeng Yang et al. · Journal of Product & Brand Management · 2021 · 12 citations

, , +13

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