Concepedia

Yue Lu

YL

6

Publications

419

Citations

6

H-Index

2008

Active since

Affiliations

Delft University of Technology(Current)

Noldus Information Technology

Jinan University

Yue Lu is an author at Delft University of Technology specializing in engineering, marketing, and business.

Top concepts

EngineeringBusinessMarketingDesignManagementTechnologyAdvertisingCommunicationEdge ComputingGreen Marketing

Publications per year

2008–2021

6

Publications

6

Going green: How different advertising appeals impact green consumption behavior

Defeng Yang, Yue Lu, Wenting Zhu et al. · Journal of Business Research · 2015 · 273 citations

Marketing, Public Policy, Consumer Decision Making +13

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Yue Lu, Yunxiao Liu, Le Tao et al. · Frontiers in Psychology · 2021 · 45 citations · Full text

Consumer Uncertainty, Green Marketing, Sustainable Development +18

Assessing the Quality of Experience of SopCast

Yue Lu, Benny Fallica, Fernando Kuipers et al. · International Journal of Internet Protocol Technology · 2009 · 38 citations · Full text

Quality Of Life, Customer Satisfaction, Engineering +19

On the Quality of Experience of SopCast

Benny Fallica, Yue Lu, Fernando Kuipers et al. · 2008 · 26 citations

Customer Satisfaction, Engineering, P2p Technology +21

Analytical Model for Mesh-Based P2PVoD

Yue Lu, Jan David Mol, Fernando Kuipers et al. · 2008 · 25 citations · Full text

Engineering, P2p Technology, Computer-aided Design +21

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