Concepedia

Le Tao

LT

1

Publications

45

Citations

1

H-Index

2021

Active since

Affiliations

Guangdong University Of Finances and Economics(Current)

Le Tao is an author at Guangdong University Of Finances and Economics specializing in consumer decision making, brand awareness, and brand development.

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Publications per year

2021–2021

1

Publications

1

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Yue Lu, Yunxiao Liu, Le Tao et al. · Frontiers in Psychology · 2021 · 45 citations · Full text

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