Concepedia

Shiyang Gong

SG

5

Publications

374

Citations

5

H-Index

2017

Active since

Affiliations

University of International Business and Economics(Current)

Beijing Foreign Studies University

Massachusetts Institute of Technology

Beijing University of Chemical Technology

Shiyang Gong is an author at University of International Business and Economics specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingPsychologyAdvertisingCommunicationSocial SciencesConsumer ResearchDigital MarketingInteractive Marketing

Publications per year

2017–2020

5

Publications

5

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Shiyang Gong, Juanjuan Zhang, Zhao Ping et al. · Journal of Marketing Research · 2017 · 146 citations

Tv Industry, Entertainment Marketing, Social Medium Monitoring +29

Polluted Psyche: Is the Effect of Air Pollution on Unethical Behavior More Physiological or Psychological?

Shiyang Gong, Jackson G. Lu, John Schaubroeck et al. · Psychological Science · 2020 · 108 citations

Behavioral Sciences, Moral Psychology, Environmental Exposure +10

How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control

Daniel P. Hampson, Shiyang Gong, Yi Xie · Journal of Business Research · 2020 · 57 citations · Full text

Economics, Consumer Economics, Behavioral Decision Making +12

How Job Autonomy Promotes Employee’s Sustainable Development? A Moderated Mediation Model

Qiwei Zhou, Qian Li, Shiyang Gong · Sustainability · 2019 · 42 citations · Full text

Workplace Psychology, Self-management, Sustainable Development +23

Marketing communication in the digital age: online ads, online WOM and mobile game adoptions

Shiyang Gong, Wanqin Wang, Qian Li · Nankai Business Review International · 2019 · 21 citations

Online Gaming, Digital Marketing, Targeted Advertising +19

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