Xiaoang Wan

On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes

Charles Spence, Xiaoang Wan, Andy Woods et al. · Flavour · 2015 · 226 citations · Full text

Color Psychology, Sensory Experiences, Education +24

Cross-cultural differences in crossmodal correspondences between basic tastes and visual features

Xiaoang Wan, Andy Woods, Jasper J.F. van den Bosch et al. · Frontiers in Psychology · 2014 · 158 citations · Full text

Beverage perception and consumption: The influence of the container on the perception of the contents

Charles Spence, Xiaoang Wan · Food Quality and Preference · 2014 · 114 citations

Food Choice, Cognitive Science, Consumer Research +13

The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers

Carlos Velasco, Xiaoang Wan, Alejandro Salgado‐Montejo et al. · Food Quality and Preference · 2014 · 82 citations

Culture, Food Marketing, Food Packaging +13

Searching for flavor labels in food products: the influence of color-flavor congruence and association strength

Carlos Velasco, Xiaoang Wan, Klemens Knoeferle et al. · Frontiers in Psychology · 2015 · 75 citations · Full text

Nutrition, Flavoromics, Color Psychology +23