Andy Woods

On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes

Charles Spence, Xiaoang Wan, Andy Woods et al. · Flavour · 2015 · 232 citations · Full text

Agriculture, Design, Aesthetics +14

Effect of background noise on food perception

Andy Woods, Ellen Poliakoff, Donna M. Lloyd et al. · Food Quality and Preference · 2010 · 191 citations

Agriculture, Food Science, Psychology +14

Hedonic mediation of the crossmodal correspondence between taste and shape

Carlos Velasco, Andy Woods, Ophélia Deroy et al. · Food Quality and Preference · 2014 · 176 citations

Life Sciences, Behavioral Sciences, Psychology +14

Cross-cultural differences in crossmodal correspondences between basic tastes and visual features

Xiaoang Wan, Andy Woods, Jasper J.F. van den Bosch et al. · Frontiers in Psychology · 2014 · 163 citations · Full text

Humanities, Cultures, Color Vision +16

‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

Gregory Simmonds, Andy Woods, Charles Spence · Food Quality and Preference · 2017 · 143 citations · Full text

Management, Marketing, Marketing Management +12