Concepedia

Gregory Simmonds

GS

Statistics

Publications

4

Citations

390

H-Index

4

Active since

2016

Affiliations

University of Oxford(Current)

Gregory Simmonds is an author at University of Oxford specializing in consumer research, product experience, and marketing.

Top concepts

HealthMarketingConsumer ResearchProduct ExperienceDesignManagementUser ExperienceConsumer BehaviorAdvertisingCommunication

Publications per year

2016–2019

4

Publications

4

Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

Gregory Simmonds, Charles Spence · Food Quality and Preference · 2016 · 206 citations

Consumer Decision Making, Behavioral Sciences, Purchase Behaviour +12

‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

Gregory Simmonds, Andy Woods, Charles Spence · Food Quality and Preference · 2017 · 136 citations

Advertising, Product Labeling, Digital Marketing +13

‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation

Gregory Simmonds, Andy Woods, Charles Spence · Food Quality and Preference · 2019 · 31 citations

Package Design, Transparent Windows, Engineering +10

“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

Gregory Simmonds, Andy Woods, Charles Spence · Foods · 2018 · 17 citations · Full text

Food Packaging, Consumer Research, Visual Design +21

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