Concepedia

Carlos Velasco

CV

Statistics

Publications

113

Citations

6.8K

H-Index

49

Active since

2012

Affiliations

BI Norwegian Business School(Current)

University of Oxford

Miyagi University

University of Sussex

Kedge Business School

Carlos Velasco is an author at BI Norwegian Business School specializing in psychology, food science, and taste evaluation.

Publications per year

2012–2025

113

Publications

113

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Olivia Petit, Carlos Velasco, Charles Spence · Journal of Interactive Marketing · 2018 · 468 citations

Business, Marketing, Marketing Management +11

On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes

Charles Spence, Xiaoang Wan, Andy Woods et al. · Flavour · 2015 · 232 citations · Full text

Agriculture, Design, Aesthetics +14

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos et al. · Food Quality and Preference · 2013 · 213 citations

Arts, Design, Food Science +13

Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars

Betina Piqueras‐Fiszman, Carlos Velasco, Alejandro Salgado‐Montejo et al. · Food Quality and Preference · 2012 · 204 citations · Full text

Agriculture, Food Science, Vision Science +7

Not just seeing, but also feeling art: Mid-air haptic experiences integrated in a multisensory art exhibition

Chi Thanh, Damien Ablart, Elia Gatti et al. · International Journal of Human-Computer Studies · 2017 · 202 citations · Full text

Arts, Design, Exhibition Design +16

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