Rui Chen

Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context

Nianlin Li, Changchun Xuan, Rui Chen · Journal of Retailing and Consumer Services · 2024 · 40 citations

Online Customer Behavior, Social Media, Digital Coexistence +14

Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption

Rui Chen, Yuhuang Zheng, Yan Zhang · Journal of Consumer Psychology · 2015 · 31 citations

Lonely heart? Warm it up with love: the effect of loneliness on singles’ and non-singles’ conspicuous consumption

Wei Liu, Zhaoyang Guo, Rui Chen · European Journal of Marketing · 2020 · 20 citations

Social Isolation, Social Psychology, Consumer Research +18

How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

Qifan Jia, Sizhe Zhou, Run Liu et al. · Behavioral Sciences · 2023 · 12 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +18