Zhaoyang Guo

Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance

Shibin Sheng, Kevin Zheng Zhou, Juan Li et al. · Journal of the Academy of Marketing Science · 2018 · 133 citations

Negotiation, Buyer–supplier Exchanges, Supplier Relationship +8

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

Huiling Guo, Hangjun Xu, Chuanyi Tang et al. · Journal of Business Research · 2018 · 115 citations

Customer Satisfaction, B2b Firms, Business-to-business Research +12

Corporate Governance and Firm Performance of Listed Firms in Sri Lanka

Zhaoyang Guo, Udaya Kumara Kga · Procedia - Social and Behavioral Sciences · 2012 · 100 citations · Full text

Ownership Structure, Regulatory Policy, Firm Performance +15

An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds

Xina Yuan, Zhaoyang Guo, Eric Fang · Innovation · 2014 · 42 citations

Risk-taking for entrepreneurial new entry: risk-taking dimensions and contingencies

Zhaoyang Guo, Wei Jiang · International Entrepreneurship and Management Journal · 2019 · 41 citations

Risk-taking Dimensions, Entrepreneurial Phenomenon, Risk-taking Behavior +6