Concepedia

Qifan Jia

QJ

2

Publications

25

Citations

2

H-Index

2023

Active since

Affiliations

Communication University of China(Current)

Qifan Jia is an author at Communication University of China specializing in consumer behavior, social norms, and consumer ethnocentrism.

Top concepts

CultureMarketingManagementSocial NormsConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionConsumer Ethnocentrism

Publications per year

2023–2023

2

Publications

2

Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity

Qifan Jia, Rui Chen, Yi-Han Zuo et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 13 citations

Customer Satisfaction, East Asian Studies, Consumer Study +19

How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

Qifan Jia, Sizhe Zhou, Run Liu et al. · Behavioral Sciences · 2023 · 12 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +18

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