Concepedia

Changchun Xuan

CX

1

Publications

40

Citations

1

H-Index

2024

Active since

Affiliations

Fudan University(Current)

Changchun Xuan is an author at Fudan University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementEngineeringSocial MediaUser ExperienceSocial ComputingConsumer BehaviorConsumer ResearchConsumer EngagementInteractive Marketing

Publications per year

2024–2024

1

Publications

1

Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context

Nianlin Li, Changchun Xuan, Rui Chen · Journal of Retailing and Consumer Services · 2024 · 40 citations

Online Customer Behavior, Social Media, Digital Coexistence +14

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