Concepedia

Visual Content Marketing

Visual Content Marketing is a strategic communication approach within content marketing that employs visual media—such as images, videos, infographics, and animations—to convey brand messages, engage target audiences, and drive consumer behavior more effectively than text-based content alone.

33

Publications

1.9K

Citations

91

Authors

61

Institutions

Publications per year

2017–2026

27

Parents

Publications

33

The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Roope Jaakonmäki, Oliver Müller, Jan vom Brocke · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2017 · 239 citations · Full text

, , +16

Message content features and social media engagement: evidence from the media industry

Gillian Moran, Laurent Muzellec, D. S. Johnson · Journal of Product & Brand Management · 2019 · 211 citations

, , +16

Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal

Jianhong Gan, Si Shi, Raffaele Filieri et al. · Tourism Management · 2023 · 155 citations · Full text

, , +16

A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos

Xin Xiao, Chaoyang Fang, Hui Lin et al. · Tourism Management · 2022 · 144 citations

, , +16

Starbucks’ marketing communications strategy on Twitter

Viriya Taecharungroj · Journal of Marketing Communications · 2016 · 126 citations

, , +17

1–5 of 33

Authors

91

  1. SD
    Samuel Domdey

    Technical University of Munich, Germany

    2 publications · 153 citations

    2

    h-index

  2. YE
    Yannick Exner

    Technical University of Munich, Germany

    2 publications · 153 citations

    2

    h-index

  3. JH
    Jochen Hartmann

    Technical University of Munich, Germany

    2 publications · 153 citations

    2

    h-index

  4. UG
    Ulrike Gretzel

    University of Southern California, United States

    2 publications · 61 citations

    2

    h-index

  5. KW
    Ka Wing Chan

    The University of Queensland, Australia

    1 publications · 27 citations

    1

    h-index

1–5 of 91

Institutions

61

  1. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    3 publications

    121 citations

  2. Technical University of Munich

    Munich, Germany

    2 h-index

    4 publications

    306 citations

  3. National University of Ireland, Maynooth

    Maynooth, Ireland

    1 h-index

    1 publications

    211 citations

  4. University of Liechtenstein

    Vaduz, Liechtenstein

    1 h-index

    2 publications

    478 citations

  5. University of Akron

    Akron, United States

    1 h-index

    1 publications

    37 citations

  6. Cornell University

    Ithaca, United States

    1 h-index

    1 publications

    97 citations

  7. University of San Diego

    San Diego, United States

    1 h-index

    2 publications

    250 citations

  8. Indonesian Orthopaedic Association

    Jakarta, Indonesia

    1 h-index

    1 publications

    22 citations

1–8 of 61

Venues

  1. International Journal of Research in Marketing

    IJRM · 2 publications · 197 citations

    2

    h-index

  2. Tourism Management

    2 publications · 299 citations

    2

    h-index

  3. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 1 publications · 25 citations

    1

    h-index

  4. International Journal of E-Services and Mobile Applications

    IJESMA · 1 publications · 25 citations

    1

    h-index

  5. Journal of Advertising Research

    JAR · 1 publications · 125 citations

    1

    h-index

1–5