Concepedia

Gillian Moran

GM

3

Publications

426

Citations

3

H-Index

2014

Active since

Affiliations

University College Dublin(Current)

Gillian Moran is an author at University College Dublin specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingInteractive MarketingArtsSocial MediaCommunicationMedia MarketingBrand Management

Publications per year

2014–2019

3

Publications

3

Message content features and social media engagement: evidence from the media industry

Gillian Moran, Laurent Muzellec, D. S. Johnson · Journal of Product & Brand Management · 2019 · 191 citations

Digital Marketing, Entertainment Brand, Consumer Research +26

eWOM credibility on social networking sites: A framework

Gillian Moran, Laurent Muzellec · Journal of Marketing Communications · 2014 · 131 citations · Full text

Digital Marketing, Online Communication, Reputation Management +25

Consumer Moments of Truth In the Digital Context

Gillian Moran, Laurent Muzellec, Eoghan Nolan · Journal of Advertising Research · 2014 · 104 citations · Full text

Digital Marketing, Consumer Research, Frequent Stenosis +18

Rows per page

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