Interactive Content

Interactive Content is a digital content format that, as a distinct genus, enables active user participation through real-time responsiveness, thereby differentiating itself from static or passive content by fostering personalized engagement and bidirectional interaction within content marketing and engagement management contexts.

218

Publications

8K

Citations

757

Authors

334

Institutions

Publications per year

2017–2026

89

Authors

757

  1. RB
    Rafael Ballagas

    Nokia (United States), United States

    3 publications · 68 citations

    3

    h-index

  2. PB
    Peter Brusilovsky

    University of Pittsburgh, United States

    3 publications · 105 citations

    3

    h-index

  3. MS
    Mirjana Spasojevic

    Palo Alto Research Center, United States

    3 publications · 68 citations

    3

    h-index

  4. KM
    Koichi Mori

    Nagoya University, Japan

    3 publications · 68 citations

    3

    h-index

  5. GR
    Glenda Revelle

    University of Arkansas at Fayetteville, United States

    3 publications · 68 citations

    3

    h-index

1–5 of 757

Venues

  1. 4

    h-index

  2. Procedia Computer Science

    3 publications · 98 citations

    3

    h-index

  3. arXiv (Cornell University)

    Repository · 2 publications · 44 citations

    2

    h-index

  4. Choice Reviews Online

    CRO · 2 publications · 108 citations

    2

    h-index

  5. Journal of Interactive Marketing

    JIM · 2 publications · 331 citations

    2

    h-index

1–5