Interactive Content
Interactive Content is a digital content format that, as a distinct genus, enables active user participation through real-time responsiveness, thereby differentiating itself from static or passive content by fostering personalized engagement and bidirectional interaction within content marketing and engagement management contexts.
218
Publications
8K
Citations
757
Authors
334
Institutions
Publications per year
2017–2026
89
218
1–5 of 218
757
3
h-index
3
h-index
3
h-index
3
h-index
3
h-index
1–5 of 757
334
University of Pittsburgh
Pittsburgh, United States
4 h-index
4 publications
128 citations

University of Arkansas at Fayetteville
Fayetteville, United States
4 h-index
8 publications
117 citations
University of Stuttgart
Stuttgart, Germany
3 h-index
10 publications
350 citations
IBM (United States)
Armonk, United States
3 h-index
10 publications
266 citations
Universidad Complutense de Madrid
Madrid, Spain
3 h-index
13 publications
247 citations
Purdue University West Lafayette
West Lafayette, United States
3 h-index
11 publications
534 citations
Aalto University
Espoo, Finland
2 h-index
5 publications
201 citations
University of Wisconsin–Madison
Madison, United States
2 h-index
2 publications
87 citations
1–8 of 334
4 publications · 250 citations
4
h-index
3 publications · 98 citations
3
h-index
Repository · 2 publications · 44 citations
2
h-index
CRO · 2 publications · 108 citations
2
h-index
JIM · 2 publications · 331 citations
2
h-index
1–5