Kartik Pashupati

At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

Arthur A. Raney, Laura Arpan, Kartik Pashupati et al. · Journal of Interactive Marketing · 2003 · 204 citations

A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television

Wendy Macias, Kartik Pashupati, Liza Stavchansky Lewis · Health Communication · 2007 · 67 citations

Perceptions of Television: A Schema Explanation

W. James Potter, Kartik Pashupati, Robert G. Pekurny et al. · Media Psychology · 2002 · 45 citations

Social Psychology, Media Violence, Story Schema +20

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

Pushkala Raman, Kartik Pashupati · Journal of Nonprofit & Public Sector Marketing · 2002 · 44 citations

Educational Psychology, Education, Good Citizens +20

Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects

Kartik Pashupati, Laura Arpan, Alexandre Nikolaev · Journal of Current Issues & Research in Advertising · 2002 · 27 citations

Targeted Advertising, Corporate Advertising, Consumer Research +18