Kartik Pashupati - Concepedia

Author

Kartik Pashupati

Florida State University

Also Known As

Kartik Pashupat, Kartik Pashupati

Publications

484

Citations

H-Index

Concepts

All Affiliations

Florida State University Southern Methodist University

About

Kartik Pashupati is an author at Florida State University specializing in management, advertising, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	4	4	109
2	Business	2	2	43
3	Education	1	1	44
4	Engineering	1	1	16
5	Language Studies	1	1	21

Kartik Pashupati

Publications

470

Citations

H-Index

Page 1

	Year	Citations
At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations Arthur A. Raney, Laura Arpan, Kartik Pashupati, Journal of Interactive Marketing	2003	204
A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television Wendy Macias, Kartik Pashupati, Liza Stavchansky Lewis Health Communication	2007	67
Perceptions of Television: A Schema Explanation W. James Potter, Kartik Pashupati, Robert G. Pekurny, Media Psychology Social PsychologyMedia ViolenceStory SchemaPersonal SchemaCommunication	2002	45
Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes Pushkala Raman, Kartik Pashupati Journal of Nonprofit & Public Sector Marketing Educational PsychologyEducationGood CitizensStudent OutcomeProgram Evaluation	2002	44
Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects Kartik Pashupati, Laura Arpan, Alexandre Nikolaev Journal of Current Issues & Research in Advertising Targeted AdvertisingCorporate AdvertisingConsumer ResearchCommunicationJournalism	2002	27
Guardians of Culture, Development Communicators, or State Capitalists? Kartik Pashupati, Hua Sun, Stephen D. McDowell Gazette (Leiden Netherlands) East Asian StudiesTelevision BroadcastingMedia StudiesState MediaPublic Governance	2003	21
Web banner ads in online newspapers: a cross-national comparison of India and Korea Kartik Pashupati, Jeng Hoon Lee International Journal of Advertising International MarketingTargeted AdvertisingWeb Banner AdsSearch Engine MarketingCommunication	2003	16
Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation Pushkala Raman, Kartik Pashupati Journal of Customer Behaviour Software MaintenanceCrm Really DoomedExploratory StudySoftware Development PracticeEngineering	2004	16
Beavers, Bubbles, Bees, and Moths Kartik Pashupati Journal of Advertising Research Insect ConservationEntomologyTargeted AdvertisingAnimated CharactersConsumer Research	2009	15
“I know this brand, but did I like the ad?” An investigation of the familiarity‐based sleeper effect Kartik Pashupati Psychology and Marketing Behavioral Decision MakingDigital MarketingAdvertisement RepetitionConsumer StudyConsumer Research	2003	15

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