Concepedia

Wendy Macias

WM

19

Publications

966

Citations

16

H-Index

2003

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

The University of Texas at Austin

Texas Christian University

University of Tennessee at Knoxville

Wendy Macias is an author at University of Georgia specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchHealth CommunicationAdvertisingSocial MediaCommunicationHealth PolicyPublic Health

Publications per year

2003–2017

19

Publications

19

Blog Functions as Risk and Crisis Communication During Hurricane Katrina

Wendy Macias, Karen Hilyard, Vicki S. Freimuth · Journal of Computer-Mediated Communication · 2009 · 159 citations · Full text

A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites

Wendy Macias · Journal of Interactive Advertising · 2003 · 106 citations

A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES

Wendy Macias, Liza Stavchansky Lewis · Journal of Advertising · 2003 · 96 citations

Content Analysis Study, Targeted Advertising, Social Marketing +19

A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising

Wendy Macias · Journal of Current Issues & Research in Advertising · 2003 · 91 citations

Digital Marketing, Product Involvement, Consumer Research +25

Health-Related Message Boards/Chat Rooms on the Web: Discussion Content and Implications for Pharmaceutical Sponsorships

Wendy Macias, Liza Stavchansky Lewis, Tenikka L. Smith · Journal of Health Communication · 2005 · 71 citations

Content Analysis Study, Pharmaceutical Sponsorships, Social Media +20

Rows per page

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