Wendy Macias - Concepedia

Author

Wendy Macias

University of Georgia ORCID

Also Known As

Wendy Macias

Publications

976

Citations

H-Index

Concepts

All Affiliations

University of Georgia Grady Memorial Hospital The University of Texas at Austin Texas Christian University University of Tennessee at Knoxville

About

Wendy Macias is an author at University of Georgia specializing in interactive marketing, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	324
2	Arts	5	5	174
3	Business	2	2	112
4	Engineering	1	1	44
5	Health Sciences	1	1	91

Wendy Macias

Publications

966

Citations

H-Index

Page 1

	Year	Citations
Blog Functions as Risk and Crisis Communication During Hurricane Katrina Wendy Macias, Karen Hilyard, Vicki S. Freimuth Journal of Computer-Mediated Communication	2009	159
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites Wendy Macias Journal of Interactive Advertising	2003	106
A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES Wendy Macias, Liza Stavchansky Lewis Journal of Advertising Content Analysis StudyTargeted AdvertisingSocial MarketingConsumer ResearchDtc Sites	2003	96
A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising Wendy Macias Journal of Current Issues & Research in Advertising Digital MarketingProduct InvolvementConsumer ResearchCommunicationOnline Customer Behavior	2003	91
Health-Related Message Boards/Chat Rooms on the Web: Discussion Content and Implications for Pharmaceutical Sponsorships Wendy Macias, Liza Stavchansky Lewis, Tenikka L. Smith Journal of Health Communication Content Analysis StudyPharmaceutical SponsorshipsSocial MediaHealth Information ExchangePreventive Medicine	2005	71
A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television Wendy Macias, Kartik Pashupati, Liza Stavchansky Lewis Health Communication	2007	67
The Return of the House Call: The Role of Internet-Based Interactivity in Bringing Health Information Home to Older Adults Wendy Macias, Sally J. McMillan Health Communication Internet-based InteractivityOnline CommunicationCommunicationInteractive CommunicationHouse Call	2008	59
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements Hojoon Choi, Kyunga Yoo, Tae Hyun Baek, International Journal of Advertising	2013	54
Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users Sally J. McMillan, Wendy Macias Journal of Health Communication EngineeringInformation SeekingGeriatric MedicineSocial MediaHealthy Aging	2008	44
A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns Mariko Morimoto, Wendy Macias Journal of Internet Commerce Consumer UncertaintyDigital MarketingUnsolicited Commercial E-mailConsumer ResearchConsumer Attitude	2009	42

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