Concepedia

Engagement Management

Engagement Management is a strategic marketing process that involves the systematic cultivation and maintenance of interactions between brands and users on social media platforms to foster relational equity and drive behavioral participation.

119

Publications

10.3K

Citations

282

Authors

170

Institutions

Publications per year

2017–2026

67

Parents

Children

Publications

119

Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

Anne Mollen, Hugh Wilson · Journal of Business Research · 2009 · 1.3K citations

, , +14

Key questions regarding work engagement

Arnold B. Bakker, Simon L. Albrecht, Michael P. Leiter · European Journal of Work and Organizational Psychology · 2010 · 1.2K citations

, , +11

Performance management and employee engagement

Jamie A. Gruman, Alan M. Saks · Human Resource Management Review · 2010 · 920 citations

, , +9

Social media engagement behaviour: a uses and gratifications perspective

Rebecca Dolan, Jodie Conduit, John Fahy et al. · Journal of Strategic Marketing · 2015 · 696 citations · Full text

, , +17

Managing Engagement Behaviors in a Network of Customers and Stakeholders

Katrien Verleye, Paul Gemmel, Deva Rangarajan · Journal of Service Research · 2013 · 306 citations · Full text

, , +17

1–5 of 119

Authors

282

  1. JC
    Jodie Conduit

    The University of Adelaide, Australia

    3 publications · 831 citations

    3

    h-index

  2. AB
    Alison B. Shields

    Ithaca College, United States

    2 publications · 389 citations

    2

    h-index

  3. SL
    Samuel López‐Carril

    Universitat de València, Spain

    2 publications · 62 citations

    2

    h-index

  4. FT
    Flávio Tiago

    Universidade dos Açores, Portugal

    1 publications · 35 citations

    2

    h-index

  5. DH
    David H. Brown

    Lancaster University, United Kingdom

    2 publications · 24 citations

    2

    h-index

1–5 of 282

Institutions

170

  1. University of Strathclyde

    Glasgow, United Kingdom

    3 h-index

    2 publications

    271 citations

  2. The University of Adelaide

    Adelaide, Australia

    3 h-index

    5 publications

    2.2K citations

  3. Lancaster University

    Lancaster, United Kingdom

    3 h-index

    5 publications

    82 citations

  4. University of Florida

    Gainesville, United States

    3 h-index

    5 publications

    244 citations

  5. Menlo School

    Atherton, United States

    2 h-index

    3 publications

    65 citations

  6. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    113 citations

  7. Monash University

    Melbourne, Australia

    2 h-index

    2 publications

    1.2K citations

  8. Syracuse University

    Syracuse, United States

    2 h-index

    2 publications

    389 citations

1–8 of 170

Venues

  1. Strategic HR Review

    4 publications · 153 citations

    4

    h-index

  2. Public Relations Review

    3 publications · 207 citations

    3

    h-index

  3. Nonprofit Management and Leadership

    NML · 2 publications · 72 citations

    2

    h-index

  4. International Journal of Sport Communication

    IJSC · 2 publications · 45 citations

    2

    h-index

  5. Journal of Marketing for HIGHER EDUCATION

    2 publications · 389 citations

    2

    h-index

1–5