Concepedia
6
Publications
560
Citations
H-Index
2016
Active since
Affiliations
Ithaca College(Current)
Syracuse University
Kent State University
Alison B. Shields is an author at Ithaca College specializing in marketing, management, and education.
Top concepts
MarketingManagementArtsHealthEmotionBusinessEducationPsychologyAdvertisingBrand Equity
Publications per year
2016–2019
Social media in higher education: understanding how colleges and universities use Facebook
Adam Peruta, Alison B. Shields · Journal of Marketing for HIGHER EDUCATION · 2016 · 209 citations
Marketing your university on social media: a content analysis of Facebook post types and formats
Adam Peruta, Alison B. Shields · Journal of Marketing for HIGHER EDUCATION · 2018 · 168 citations
Digital Marketing, Online Communication, Emerging Media +22
Social media and the university decision. Do prospective students really care?
Alison B. Shields, Adam Peruta · Journal of Marketing for HIGHER EDUCATION · 2018 · 84 citations
Digital Marketing, Education, Social Influence +17
Childhood brand nostalgia: A new conceptualization and scale development
Alison B. Shields, Jennifer Wiggins Johnson · Journal of Consumer Behaviour · 2016 · 44 citations
Consumer Research, Brand Strategy, Brand Loyalty +21
What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand
Alison B. Shields, Jennifer Wiggins Johnson · Psychology and Marketing · 2016 · 31 citations
Consumer Uncertainty, Nostalgic Feelings, Consumer Study +25
Rows per page
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