Concepedia

Jennifer Wiggins Johnson

JW

11

Publications

761

Citations

11

H-Index

1999

Active since

Affiliations

Kent State University(Current)

University of Wisconsin–Madison

Towson University

Jennifer Wiggins Johnson is an author at Kent State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorPsychologySocial InfluenceBehavioral ScienceConsumer Decision MakingSocial SciencesBrand Management

Publications per year

1999–2016

11

Publications

11

Two Threats to the Common Good: Self-Interested Egoism and Empathy-Induced Altruism

C. Daniel Batson, Nadia Ahmad, Jodi Yin et al. · Personality and Social Psychology Bulletin · 1999 · 149 citations

Behavioral Decision Making, Empathy-induced Altruism, Social Psychology +23

To influence or not to influence: External reference price strategies in pay-what-you-want pricing

Jennifer Wiggins Johnson, Annie Peng Cui · Journal of Business Research · 2012 · 108 citations

Economics, Dynamic Pricing, Pay-what-you-want Pricing +8

A more comprehensive understanding and measure of customer helping behavior

Jennifer Wiggins Johnson, Adam Rapp · Journal of Business Research · 2009 · 104 citations

Customer Experience, Customer Satisfaction, Behavioral Sciences +10

Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate

Jennifer Wiggins Johnson, Pamela E. Grimm · Journal of Consumer Psychology · 2010 · 98 citations

Consumption‐Focused Self‐Expression Word of Mouth: A New Scale and Its Role in Consumer Research

Christina Saenger, Veronica L. Thomas, Jennifer Wiggins Johnson · Psychology and Marketing · 2013 · 89 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +26

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